Why Psychographic Segmentation is the Future for E-commerce
How granular can psychographic segmentation get? Very – with the right tools. It offers a competitive advantage for e-commerce brands. Learn how it works.
Psychographic profiles can help personalize product recommendations, optimize on-site search results, and create tailored email marketing campaigns. Learn more about psychographics in marketing and putting it to use.
Our CEO Purva Gupta participated in a panel at Fortune's Most Powerful Women: Next Gen Summit, where she talked about the challenges of being an immigrant founder. Lucky for us, she is here in the U.S. to stay.